Changing meal preference
One of the biggest reasons that people skip a week is due to them not liking a particular week’s recipes.
"I don’t like salmon/potato. I usually skip the week you’ve salmon or potato in your recipes."
Changing delivery days
'Change delivery day for one week’ showed up in 26.6K customer service tickets.
“My meals are scheduled for delivery on Wednesdays. Is it possible to reschedule one week to a Thursday or Friday?”
Changing delivery address
'Change Address for one week’ showed up in almost 10K customer service tickets.
"My house is going to get tented for a few days starting tomorrow (Wed). I would really appreciate if I could change the address for delivery for this week (Friday) to xxxxxxx"
Changing box quantity
"Is it possible to get two boxes for this week or am I too late? My parents are coming to town."
"We are having company next week and I would like to change the order to 2 boxes for that day only, then return to my 1 box order. I don't seem to be able to do that ... can you assist?"
Non- subscription orders
"I want 2 boxes every week - 1 PALEO and 1 VEGAN. How do I do this?"
"I want to get 2 boxes delivered to the same house. How do I add another order?"
Limited flexibility during planning and scheduling phase forced people to skip weeks, cancel the subscription or bounce around to a different meal kit service.
Original order journey
Proposed journey with Modify order
Existing account's page
Concept I - Wireframe
The 80 / 20 rule
User research showed that 80% of the time the desired flexibility was the same— to change the menu.
Order something else
View your upcoming meals this week
Users can see recipes for their upcoming orders up to five weeks ahead; giving users plenty of time to manage their deliveries in advance. Users can do one-time modifications to a single order without having to modify their entire subscription.
Linear calendar view
The linear calendar using tabbed UI works as a clear navigation to access and quickly jump to any upcoming week.
A user can see the status overview (scheduled/skipped) for each week without having to click on each one of them.
Standard calendar view
The standard calendar view existed in the old UI, something users actively used. This provides an alternate view for users who prefer the more traditional month view to manage their deliveries.
The popup lets users make one time modifications to their Upcoming order. Users can modify their delivery day, address, serving size, menu or number of boxes ordered for that week.
The action allows users to skip meals for that week. Users see a popup with an option to skip order or get a different menu in case they did not like their meals. It surfaces alternate menus for those who didn’t explore them on the previous page.
Green Chef has a range of meal plans to offer, but users never get a chance to see them easily. This discovery experience highlights the plethora of choice available at Green Chef.
Users can try a taste of something different by effortlessly switching to another meal plan for a single order without changing all future deliveries under their recurring subscription. Scrolling down to Order Something Else section allows users to see suggested menus and swap their current menu for a week.